The other day I attended a Town Hall meeting in Lisle, Illinois organized by Governor John Kasich’s campaign. I learned a few key lessons from this event and from using the campaign’s online phone-banking software. First of all, let me disclose this – John Kasich is my guy. And I knew it the minute he … [Read more…]
Hopefully you’ve read my previous post about how to measure the success of your mobilization campaign (Hint: Did you win?). But up until that definitive moment when you know you’ve won, it’s helpful to be able to know how well your campaign is doing along the way. I use a whole bunch of different tools … [Read more…]
I know I’ve been radio silent for the last few weeks and I have a good reason. My largest client, the California Association of REALTORS® (C.A.R.), is involved in an effort to keep Congress from taxing mortgages to pay for highways. That’s the short explanation. The longer one is that U.S. Senate passed a long-term … [Read more…]