Grassroots Goddess

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New Year, New Legislators — First Steps for Key Contacts

January 3, 2023 / Leave a Comment

It’s that time of (every other) year again. New legislators are being sworn in across the country (unless they were last month). And for those of us in the advocacy world, our volunteer Key Contacts are getting to know these legislators too. Today I’ll cover some first steps for new Key Contacts. Like many of … [Read more…]

Posted in: Uncategorized Tagged: advocacy, grassroots, Key Contacts

Twitter – What I Learned While Killing a Bill

August 30, 2021 / Leave a Comment

(First of all, a shout-out to my Dad, who I think is the only one reading this blog.) This morning Facebook was kind enough to remind me that seven years ago, my client and I had a very nice win against well-funded and powerful opponents in the waning days of California’s legislative season. Given the … [Read more…]

Posted in: Uncategorized Tagged: advocacy, grassroots, lobbying

It’s your story. Don’t let someone else tell it.

January 23, 2020 / Leave a Comment

This is a theme I’ve adopted for myself for this year (for a number of reasons). But it’s also an important reminder in the world of grassroots advocacy. Legislators listen when someone has a story to tell. There’s been a lot of talk lately in the advocacy world about using storytelling to make your case … [Read more…]

Posted in: Uncategorized Tagged: #storytelling, advocacy, grassroots

Does Congress Care about your Tweets and Facebook Posts?

October 20, 2015 / Leave a Comment

Apparently they do. Just last week the Congressional Management Foundation (CMF) released the results of a recent study they completed on the impact of social media efforts in advocacy campaigns. (As an aside, the member/public engagement nerd in me LOVES CMF studies on how congressional staff view constituent communications). So here’s what valuable in the … [Read more…]

Posted in: grassroots, Lobbying, social media Tagged: advocacy campaigns, grassroots

Did you win? Measuring the Success of Grassroots Advocacy

August 24, 2015 / 1 Comment

How do we measure the value or success of a mobilization effort? That really depends on the goal. As I write this, opponents of the Iran nuclear deal are attempting to mobilize folks in the U.S. to contact Congress to oppose the agreement. The goal here is easy: derail the deal. Check out Nuclear Free … [Read more…]

Posted in: Lobbying Tagged: advocacy, grassroots, metrics
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